Georgian or imported? This question is part of many consumers' daily choices. In today's market, consumers often have to choose between Georgian and imported products. This choice can be determined by various factors - origin, trustworthiness, taste, habit, price attitude, and others. To understand what criteria people follow when selecting food products and what role the product's origin plays, "ACT Research" conducted a public opinion survey.

Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?

Over the past decade, the global online shopping market has undergone significant transformation. The development

Growing competition in the service sector demands the establishment of new standards and the implementation