3 November 2025|
Over the past decades, Customer Experience (CX) has become essential for business survival and growth across all industries and company sizes. It’s particularly important for businesses to understand how customers perceive them — what do they expect? What keeps them loyal, or what drives them away?
17 October 2025|Tags: Research results|
AI-based digital analytics of customer reviews and real-time feedback systems have led many organizations to believe they can replace the mystery shopper method for evaluating service quality. However, observing global practice shows the opposite.
30 July 2025|Tags: Research results|
Georgian or imported? This question is part of many consumers' daily choices. In today's market, consumers often have to choose between Georgian and imported products. This choice can be determined by various factors - origin, trustworthiness, taste, habit, price attitude, and others. To understand what criteria people follow when selecting food products and what role the product's origin plays, "ACT Research" conducted a public opinion survey.
13 June 2025|Tags: Insights|
Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?
29 May 2025|Tags: Research results|
Over the past decade, the global online shopping market has undergone significant transformation. The development
13 May 2025|Tags: Research results|
Growing competition in the service sector demands the establishment of new standards and the implementation
