What does the customer’s choice tell us and how should a brand listen to them?
Tinatin Gogmachadze ACTR, Research Analyst Choice as an emotional connection, social position, and strategic data
Data’s Edge: Why More Isn’t Always Better
Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?
Online Shopping Culture in Georgia – New Research Findings by ACTR
Over the past decade, the global online shopping market has undergone significant transformation. The development
How does the public assess service quality in Georgia – Insights from ACTR’s New Research
Growing competition in the service sector demands the establishment of new standards and the implementation