HR Survey Results: Key Challenges, Internal Organizational Development Research Practices, and Barriers
The role of Human Resources (HR) has progressively moved beyond an administrative framework to acquire
How effective are established processes and systems at meeting today’s customer satisfaction standards? – Frontline employee role in Customer experience (CX)
Frontline employees are the most critical factor in delivering an effective and memorable customer experience (CX). By investing in comprehensive training, selecting the right talent, and empowering employees, businesses can transform service delivery so that employees become not only the face of the brand but also the “voice of the customer.”
How Can We Transform Internal Organizational Research into a Real Instrument for Development? – Understanding Its Importance and Key Barriers
Employee engagement and well-being have become some of the most frequently measured indicators in modern organizational practice. Surveys designed to assess employee experience, motivation, and culture have already become a global standard.
Georgian or imported? How do consumers choose groceries
Georgian or imported? This question is part of many consumers' daily choices. In today's market, consumers often have to choose between Georgian and imported products. This choice can be determined by various factors - origin, trustworthiness, taste, habit, price attitude, and others. To understand what criteria people follow when selecting food products and what role the product's origin plays, "ACT Research" conducted a public opinion survey.
Data’s Edge: Why More Isn’t Always Better
Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?
Online Shopping Culture in Georgia – New Research Findings by ACTR
Over the past decade, the global online shopping market has undergone significant transformation. The development
How does the public assess service quality in Georgia – Insights from ACTR’s New Research
Growing competition in the service sector demands the establishment of new standards and the implementation