HR Survey Results: Key Challenges, Internal Organizational Development Research Practices, and Barriers
The role of Human Resources (HR) has progressively moved beyond an administrative framework to acquire
How effective are established processes and systems at meeting today’s customer satisfaction standards? – Frontline employee role in Customer experience (CX)
Frontline employees are the most critical factor in delivering an effective and memorable customer experience (CX). By investing in comprehensive training, selecting the right talent, and empowering employees, businesses can transform service delivery so that employees become not only the face of the brand but also the “voice of the customer.”
How Can We Transform Internal Organizational Research into a Real Instrument for Development? – Understanding Its Importance and Key Barriers
Employee engagement and well-being have become some of the most frequently measured indicators in modern organizational practice. Surveys designed to assess employee experience, motivation, and culture have already become a global standard.
Research as a Mirror – How to Create the Best Customer Experience (CX)?
Over the past decades, Customer Experience (CX) has become essential for business survival and growth across all industries and company sizes. It’s particularly important for businesses to understand how customers perceive them — what do they expect? What keeps them loyal, or what drives them away?
What determines the relevance of the mystery shopper in today’s business? – The transformation of the method from standards monitoring to CX diagnostics
AI-based digital analytics of customer reviews and real-time feedback systems have led many organizations to believe they can replace the mystery shopper method for evaluating service quality. However, observing global practice shows the opposite.
What Does University Applicants’ Professional Choice Tell Us – Trends in Georgia and International Parallels (2021-2024)
In general, the educational fields chosen by young people reflect both individual aspirations and collective expectations - concerning future professions, employment prospects, and socio-economic trends. In the article, we will evaluate the trends, examine how well they align with labor market demands, and assess the extent to which these choices reflect international and regional trends.
Tone of Voice in Business Communication – What Do Customers Expect Today?
In recent years, global Customer Experience (CX) studies have confirmed that when a brand communicates with clarity, empathy, and consistency, customers are more likely to trust, engage, and ultimately remain loyal. What Does the Situation in Georgia Look Like, and How Do Global Trends Reflect Local Realities?
International Travel for Georgians: Trends and Habits
An online survey conducted by ACT Research provides a detailed analysis of Georgians’ travel habits — including frequency of trips, the most popular destinations, planning styles, and the factors that determine final choices.
Georgian or imported? How do consumers choose groceries
Georgian or imported? This question is part of many consumers' daily choices. In today's market, consumers often have to choose between Georgian and imported products. This choice can be determined by various factors - origin, trustworthiness, taste, habit, price attitude, and others. To understand what criteria people follow when selecting food products and what role the product's origin plays, "ACT Research" conducted a public opinion survey.
Electric vehicles in Georgia – What is the path toward a green future
Ekaterine Jikidze, ACTR Research Analyst Global trends Electric vehicles (EVs) are rapidly gaining popularity worldwide