International Travel for Georgians: Trends and Habits

20 August 2025|

An online survey conducted by ACT Research provides a detailed analysis of Georgians’ travel habits — including frequency of trips, the most popular destinations, planning styles, and the factors that determine final choices.

Georgian or imported? How do consumers choose groceries

30 July 2025|

Georgian or imported? This question is part of many consumers' daily choices. In today's market, consumers often have to choose between Georgian and imported products. This choice can be determined by various factors - origin, trustworthiness, taste, habit, price attitude, and others. To understand what criteria people follow when selecting food products and what role the product's origin plays, "ACT Research" conducted a public opinion survey.

Data’s Edge: Why More Isn’t Always Better

13 June 2025|

Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?

Who Wins in the Era of CX?

22 May 2025|

Ekaterine Ejibadze, ACTR  Portfolio Lead   Customer Experience - The Most Powerful Competitive Advantage Today,

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