The role of Human Resources (HR) has progressively moved beyond an administrative framework to acquire strategic significance over recent decades. Organizations are now focused not only on efficient workforce management
The role of Human Resources (HR) has progressively moved beyond an administrative framework to acquire strategic significance over recent decades. Organizations are now focused not only on efficient workforce management
Market
Research
Our analysts and researchers deliver in-depth,
data-driven insights that empower companies to make confident strategic decisions — whether it’s market entry, expansion, or portfolio diversification.
Consumer
Insights
Lifestyle research goes beyond simple demographics. It reveals how people live, what they value, and how they perceive the world – giving you the context to understand why customers choose one product or brand over another.
Brand
Research
We combine ACTR’s proprietary methodologies with globally proven frameworks to evaluate your brand across all critical dimensions:
awareness, image, loyalty, reputation, and emotional connection.
Communication
& Media Insights
ACTR offers research on communication strategies and media habits
that help you reach real consumers — with the right content, at the right time, in the right place.
Over the past decades, Customer Experience (CX) has become essential for business survival and growth across all industries and company sizes. It’s particularly important for businesses to understand how customers perceive them — what do they expect? What keeps them loyal, or what drives them away?
Over the past decades, Customer Experience (CX) has become essential for business survival and growth across all industries and company sizes. It’s particularly important for businesses to understand how customers perceive them — what do they expect? What keeps them loyal, or what drives them away?
AI-based digital analytics of customer reviews and real-time feedback systems have led many organizations to believe they can replace the mystery shopper method for evaluating service quality. However, observing global practice shows the opposite.
AI-based digital analytics of customer reviews and real-time feedback systems have led many organizations to believe they can replace the mystery shopper method for evaluating service quality. However, observing global practice shows the opposite.
In recent years, global Customer Experience (CX) studies have confirmed that when a brand communicates with clarity, empathy, and consistency, customers are more likely to trust, engage, and ultimately remain loyal. What Does the Situation in Georgia Look Like, and How Do Global Trends Reflect Local Realities?
In recent years, global Customer Experience (CX) studies have confirmed that when a brand communicates with clarity, empathy, and consistency, customers are more likely to trust, engage, and ultimately remain loyal. What Does the Situation in Georgia Look Like, and How Do Global Trends Reflect Local Realities?
All leading companies in
Georgia trust us
