Home - Act-Research

ACT RESEARCH

For over 20 years, we have been researching and analyzing various industries and markets. We study trends, discover new opportunities, and make reliable forecasts. We transform data into valuable insights and real results.

Research results
What determines the relevance of the mystery shopper in today’s business? – The transformation of the method from standards monitoring to CX diagnostics
AI-based digital analytics of customer reviews and real-time feedback systems have led many organizations to believe they can replace the mystery shopper method for evaluating service quality. However, observing global practice shows the opposite.
Read more

Research results
What determines the relevance of the mystery shopper in today’s business? – The transformation of the method from standards monitoring to CX diagnostics
AI-based digital analytics of customer reviews and real-time feedback systems have led many organizations to believe they can replace the mystery shopper method for evaluating service quality. However, observing global practice shows the opposite.
Read more

Market
Research

Our analysts and researchers deliver in-depth,

data-driven insights that empower companies to make confident strategic decisions — whether it’s market entry, expansion, or portfolio diversification.

Consumer
Insights

Lifestyle research goes beyond simple demographics. It reveals how people live, what they value, and how they perceive the world – giving you the context to understand why customers choose one product or brand over another.

Brand
Research

We combine ACTR’s proprietary methodologies with globally proven frameworks to evaluate your brand across all critical dimensions:

awareness, image, loyalty, reputation, and emotional connection.

Communication
& Media Insights

ACTR offers research on communication strategies and media habits

that help you reach real consumers — with the right content, at the right time, in the right place.

Insights
What Does University Applicants’ Professional Choice Tell Us – Trends in Georgia and International Parallels (2021-2024)
In general, the educational fields chosen by young people reflect both individual aspirations and collective expectations - concerning future professions, employment prospects, and socio-economic trends. In the article, we will evaluate the trends, examine how well they align with labor market demands, and assess the extent to which these choices reflect international and regional trends.
Read more

Insights
What Does University Applicants’ Professional Choice Tell Us – Trends in Georgia and International Parallels (2021-2024)
In general, the educational fields chosen by young people reflect both individual aspirations and collective expectations - concerning future professions, employment prospects, and socio-economic trends. In the article, we will evaluate the trends, examine how well they align with labor market demands, and assess the extent to which these choices reflect international and regional trends.
Read more

Research results
Research results
International Travel for Georgians: Trends and Habits
International Travel for Georgians: Trends and Habits
An online survey conducted by ACT Research provides a detailed analysis of Georgians’ travel habits — including frequency of trips, the most popular destinations, planning styles, and the factors that determine final choices.
An online survey conducted by ACT Research provides a detailed analysis of Georgians’ travel habits — including frequency of trips, the most popular destinations, planning styles, and the factors that determine final choices.
Read more
Read more

Research results
Tone of Voice in Business Communication – What Do Customers Expect Today?
In recent years, global Customer Experience (CX) studies have confirmed that when a brand communicates with clarity, empathy, and consistency, customers are more likely to trust, engage, and ultimately remain loyal. What Does the Situation in Georgia Look Like, and How Do Global Trends Reflect Local Realities?
Read more

Research results
Tone of Voice in Business Communication – What Do Customers Expect Today?
In recent years, global Customer Experience (CX) studies have confirmed that when a brand communicates with clarity, empathy, and consistency, customers are more likely to trust, engage, and ultimately remain loyal. What Does the Situation in Georgia Look Like, and How Do Global Trends Reflect Local Realities?
Read more

All leading companies in
Georgia trust us