Brand Insights

Having complete information about a brand is crucial for planning effective marketing strategies, making informed decisions, and running a business successfully. Accurate data helps companies identify the advantages, opportunities, and challenges of their brand, as well as take appropriate and targeted actions.

The research company ACT offers its partners a comprehensive brand evaluation based on leading marketing methodologies, covering the following criteria:

  •     Brand awareness;
  •     Customer experience with the brand;
  •     Comprehensive brand assessment index;
  •     Brand loyalty;
  •     Brand image.

Understanding the current state of your brand allows you to position it effectively in the market. The collected data can be used as a baseline for measuring the brand’s progress over time.

Brand awareness is a key component of brand positioning in the market. Positioning defines the individuality of the brand, distinguishing it from competitors. Consumers’ decisions to purchase a product or service largely depend on the brand’s individuality and recognition.

ACT assists companies in measuring their brand’s awareness in the market using the following parameters:

  •     How often the brand is recalled in relation to the desired product or service;
  •     How firmly the brand is embedded in consumers’ memories;
  •     What knowledge and information consumers have about the brand.

Monitoring brand awareness helps evaluate its current market position and the effectiveness of ongoing marketing campaigns.

Marketing companies invest significant efforts into building a brand’s image and reputation, as well as its successful positioning in the market. It is equally important to understand how these efforts translate into results and whether they align with customers’ actual perceptions of the brand.

To address this, ACT provides research based on the following components:

  •     The associations, perceptions, and attitudes consumers have toward the brand;
  •     Personal perception of the brand;
  •     The brand’s strengths and weaknesses;
  •     A visual map/scheme of brand positioning;
  •     Reputation evaluation.

ACT helps marketers present their brand effectively in the market, identify opportunities to optimize brand value, and implement strategies to maximize these opportunities.