Employee Research
Employees are not just task executors — they are the carriers of your company’s culture, drivers of growth, and sources of innovation. ACTR’s employee-centered research gives you a precise view of your internal processes, motivation, sentiments, and behaviors — helping you build a healthy, engaged, and productive work environment.
Strategic Relevance:
We believe that organizational success relies on three pillars: a clear vision, a healthy culture, and effective execution. If any of these areas are weak, your organization will struggle to seize opportunities or overcome challenges. POWER3® is ACTR’s proprietary diagnostic framework designed to holistically assess the organization across these three dimensions.
Core Insights:
- How clear and aligned the company’s vision is for both management and employees
- The quality of the organizational culture, relationships, and climate
- Leadership style and managerial effectiveness
- How well strategic goals are executed — including systems, resources, and processes
- Where alignment and disconnects lie between leadership and staff
Business Impact:
With POWER3®, you’ll gain a dual-perspective assessment — through the lens of leaders and employees. Alongside a deep analysis, you’ll receive a set of key organizational indices to measure current health and track progress over time:
Core indices (based on the POWER3® model):
- POWER3 Index — Overall organizational health score
- Vision Clarity Index
- Culture Health Index
- Execution Effectiveness Index
Additional indices:
- Leadership Effectiveness Index
- Employee Engagement Index
- Collaboration Index
- Alignment Index
- Consistency Index
Strategic Relevance:
Modern talent doesn’t just choose jobs — they choose cultures, values, and purpose. A strong employer brand not only positions your company in the talent market but also drives motivation and loyalty among your existing team.
Core Insights:
- How visible and recognized your brand is as an employer — internally and externally
- How your Employee Value Proposition (EVP) is perceived and experienced
- What builds or erodes trust and loyalty in your employer’s brand
- Whether employee perceptions align with your company’s image and values
- How your brand positions within the competitive employment market
Business Impact:
Based on an adapted version of Keller’s Brand Equity Framework, ACTR’s model explores four core pillars:
- Brand awareness & visibility
- Brand image & associations
- EVP positioning
- Advocacy & Loyalty
With the insights gained, you’ll be able to:
- Create a distinctive, authentic, and attractive employer brand
- Align your internal culture with your external brand promise
- Boost loyalty, reduce turnover, and attract top-tier talent
By improving the employer’s brand, organizations not only strengthen their positions in the market, but also enhance the individuality of their companies, which is a prerequisite for increasing employee loyalty and attracting new talent.
Strategic Relevance:
Employee well-being is directly linked to productivity, motivation, and team dynamics. High stress, emotional strain, and burnout can damage engagement, performance, and retention. We believe business success begins with strong and fulfilled people.
Core Insights:
- The current state of your employees’ emotional, professional, social, physical, and financial wellbeing
- Key sources of stress and dissatisfaction
- Barriers employees face in their daily work
- Whether employee expectations around wellbeing are being met
- How wellbeing varies across different teams and demographics
Business Impact:
Grounded in the PERMA model of positive psychology, ACTR’s wellbeing matrix integrates additional organizational indicators to deliver a comprehensive view. Our approach includes quantitative data and expert interpretation to help you:
- Assess wellbeing across five key domains
- Identify stress points and hidden risks
- Design targeted interventions — coaching, training, team consultations
- Build a resilient internal climate that supports motivation and reduces turnover
This research serves not only to identify employee well-being challenges, but also helps organizations create a healthy, motivated, and productive work environment that allows employees to realize their full potential.
Strategic Relevance:
Employee experience directly shapes your company’s productivity, innovation, and reputation. A positive EX fosters loyalty, performance, and advocacy. A negative one drives disengagement, turnover, and reputational risk.
Core Insights:
ACTR’s EX model assesses the full employee lifecycle across six key stages:
- Recruitment — The candidate’s first impressions and decision-making journey
- Onboarding — Integration and adaptation to the new role and environment
- Engagement — Motivation and active participation in organizational life
- Development — Career growth opportunities and perceived value
- Recognition — Fairness and satisfaction with rewards and acknowledgment
- Exit — Sentiments during offboarding and lasting emotional connections.
Analysis of this provides answers to the following questions:
- What is the emotional experience of employees at each stage?
- Which key points are particularly critical or problematic?
- What factors contribute to engagement, loyalty, or dissatisfaction?
- What is the internal perception of the organization as an employer?
- How does experience differ across different departments and employee segments?
Business Impact:
EX Analysis uncovers not only the data but the emotional narrative behind employee experience — what motivates, what frustrates, and what builds loyalty. You’ll receive:
- A full-cycle breakdown of the employee journey
- Identification of pain points and areas of opportunity
- Practical recommendations for improvement at each stage
- A strategic roadmap for a people-first, sustainable, and desirable workplace
This research will become your guide for strengthening the team and improving the corporate culture.
Strategic Relevance:
Digital transformation doesn’t start with technology — it starts with people.
To thrive in a digital-first environment, companies must foster digital awareness, technical skills, and innovation-readiness among their teams.
DSM is based on the EU DigComp framework and ACTR’s long-term practical experience. It evaluates your organization across six digital capability domains:
- Digital Mindset — Openness to innovation and change
- Technical Skills — Proficiency in digital tools and platforms
- Security — Awareness of data protection and digital safety
- Collaboration — Effective team interaction in digital formats
- Innovation — Applying technology to solve problems and generate ideas
- Adaptability — Readiness to embrace digital transformation
Core Insights:
- What is the organization’s digital culture and openness to change?
- How well does the team possess digital skills and technological competencies?
- Where are the digital barriers — in knowledge, attitudes, or practice?
- How effective is collaboration, security, and innovation in the digital environment?
- How do employees perceive digital changes and how do they react to them?
Business Impact:
DSM gives you a clear, actionable picture of where your digital culture stands and where to focus next. You’ll receive:
- A digital maturity map across people and capabilities
- Identification of gaps and support needs
- Strategic recommendations to enhance digital culture and skillsets
- Practical tools to foster innovation, reduce friction, and strengthen transformation readiness
DSM isn’t just a diagnostic — it’s your roadmap to becoming a flexible, digitally empowered, and future-ready organization.