Nini Kerkadze is an Innovation and Development Lead with 10 years of experience in business and marketing research. She manages both local and international research projects across various industries, including FMCG, finance, insurance, pharmaceuticals, quick service restaurants, and real estate. Nini helps businesses and organizations gather consumer and internal insights to drive data-based decision-making.

Currently, her primary focus is on the development of research products, designing innovative methodologies and solutions that address business challenges and drive actionable insights.

She holds a master’s degree in sociology and specializes in research methodologies, data analysis, and strategic insight development.