Product Research

A successful product is created when idea, design, pricing, and customer needs come together in one coherent concept.
ACTR’s product-focused research helps you make confident, data-driven decisions that reduce development risks, increase market fit, and deliver products your customers are truly waiting for.

Strategic Relevance:

Every product starts with an idea — but an idea only becomes successful if there’s real demand behind it. Testing your concept at an early stage helps avoid unnecessary costs, minimize risks, and shape a product that truly fits market expectations.

Core Insights:

  • How well your idea aligns with target customer needs
  • What expectations customers have for this product category
  • Which aspects are perceived as strengths and which need improvement
  • How much market potential your concept has

Business Impact:

ACTR’s analysts will deliver an in-depth, structured evaluation of your product idea — identifying its viability, strengths, differentiation potential, and development directions.
Instead of relying on intuition, you’ll move forward with solid insights and data-backed confidence.

Strategic Relevance:

A customer’s first impression of your product is visual and emotional. Name, packaging, shape, texture — each detail influences perception and purchase intent. Testing these elements before launch significantly increases your product’s chances of standing out.

Core Insights:

  • How customers perceive the product name and packaging
  • Whether the visual presentation meets customer expectations
  • How the name sounds and what emotions it triggers
  • What associations the look and feel of the product create
  • Which version resonates most with your target audience

Business Impact:

ACTR helps you select the most effective name and fine-tune your product’s packaging and visual identity.
You’ll be able to optimize the key attributes that emotionally connect with your customers and shape a powerful first impression — paving the way for a stronger launch.

Strategic Relevance:

Taste, smell, texture, color — these sensory experiences play a defining role in a product’s success. No matter how attractive the packaging, if a product isn’t enjoyable to consume or use, it simply won’t sell.

Core Insights:

  • Customer reactions to taste, smell, appearance, and texture
  • Which product version is preferred and why
  • How different versions compare against each other
  • Which sensory features need improvement

Business Impact:

ACTR’s sensory testing gives you clear guidance to choose the best-performing version — based not on assumptions, but real customer feedback.
You’ll reduce launch risks and feel more confident offering a product that’s been tested from the customer’s point of view.

Strategic Relevance:

Not all features matter equally — and only your customers can tell you which ones truly drive their decisions. A successful product prioritizes what users actually care about, not just what’s technically possible.

Core Insights:

  • Which features are critical and must-have
  • What feature combinations create the most perceived value
  • How preferences vary across customer segments
  • Whether product modifications are necessary

Business Impact:

ACTR’s analysts will help you assess your product’s structure through the lens of customer value — identifying which features are essential and which are optional.
You’ll be able to:

  • Build the right feature mix that resonates with your audience
  • Balance perceived value with development cost
  • Refine your offering to better meet expectations and reduce friction

This research ensures your product becomes not just functional — but truly desirable.

Strategic Relevance:

Price isn’t just an economic number — it’s a marketing signal that shapes perception. Even small pricing changes can influence customer decisions, loyalty, and brand trust.
A well-designed pricing strategy maximizes both profitability and consumer confidence.

Core Insights:

  • How your audience responds to price changes (price elasticity)
  • What pricing range strikes the best balance between volume and profit
  • How price is perceived across different customer segments
  • What pricing triggers switching, loyalty, or resistance

Business Impact:

ACTR’s pricing research provides a strategic framework built on real data — not assumptions. You’ll be able to:

  • Define the most profitable price range for each segment
  • Avoid the risks of overpricing or undervaluing your product
  • Design a pricing strategy that drives sales, retention, and brand strength
  • Use price as a communication tool that reinforces perceived value

This research helps transform pricing from a risk factor into one of your product’s strongest market advantages.