What does the customer’s choice tell us and how should a brand listen to them?
Tinatin Gogmachadze ACTR, Research Analyst Choice as an emotional connection, social position, and strategic data
The Use of Artificial Intelligence in Georgia – New Research Findings by ACTR
In the modern world, artificial intelligence has become an integral part of daily life. Against
Data’s Edge: Why More Isn’t Always Better
Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?
Online Shopping Culture in Georgia – New Research Findings by ACTR
Over the past decade, the global online shopping market has undergone significant transformation. The development
Who Wins in the Era of CX?
Ekaterine Ejibadze, ACTR Portfolio Lead Customer Experience - The Most Powerful Competitive Advantage Today,
How does the public assess service quality in Georgia – Insights from ACTR’s New Research
Growing competition in the service sector demands the establishment of new standards and the implementation
How to measure Brand health?
Nuka Bilanishvili, ACTR Portfolio Lead It is no secret that people encounter health problems
The population of Georgia is expecting an economic crisis – Insights from ACTR’s New Research
Against the backdrop of local and global political tensions, the issue of economic stability takes
Entering new markets and finding future customers
Ancient Chinese merchants were among the first entrepreneurs. They have found a unique way to
Employee Well-Being
Did you know that nearly 60% of employees report feeling emotionally drained by the end