What does the customer’s choice tell us and how should a brand listen to them?
Tinatin Gogmachadze ACTR, Research Analyst Choice as an emotional connection, social position, and strategic data
The Use of Artificial Intelligence in Georgia – New Research Findings by ACTR
In the modern world, artificial intelligence has become an integral part of daily life. Against
Data’s Edge: Why More Isn’t Always Better
Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?
Online Shopping Culture in Georgia – New Research Findings by ACTR
Over the past decade, the global online shopping market has undergone significant transformation. The development
ACT Research CEO Nino Kemularia Becomes a CELA Fellow
Nino Kemularia, CEO of ACT Research, has been selected as a participant in the CELA
How does the public assess service quality in Georgia – Insights from ACTR’s New Research
Growing competition in the service sector demands the establishment of new standards and the implementation
Pilot project for AI interviews launched – “ACT Research” introduces an innovative service in Georgia
The research company ACTR is the first to introduce an AI-based voice virtual interviewer to
The population of Georgia is expecting an economic crisis – Insights from ACTR’s New Research
Against the backdrop of local and global political tensions, the issue of economic stability takes
Employee Well-Being
Did you know that nearly 60% of employees report feeling emotionally drained by the end
From a Georgian Research Firm to a Global Business Services Hub
Founded in Georgia in 2002 as a research company, ACT Global has since expanded its reach, conducting