Data’s Edge: Why More Isn’t Always Better

13 June 2025|

Imagine a scenario: your company makes a strategic decision based on feedback received from 2.4 million customers. Such a volume of data naturally makes us think that we are dealing with accurate and correct results. But what happens if these results are incorrect?

Who Wins in the Era of CX?

22 May 2025|

Ekaterine Ejibadze, ACTR  Portfolio Lead   Customer Experience - The Most Powerful Competitive Advantage Today,

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